Wednesday, June 6, 2012

Leverage all major events

Last week, Sitges became the meeting venue of Cercle d'Economia (Economic Circle). Once again, our town hosted an all important event that occupied the forefront of all the economic media. The event allowed us to place the name of our town in a preferential and privileged position.
The meeting of Cercle d'Economia, and also other important events such as the Film Festival, Carnival, Vintage Car Rally and the array of social, cultural and economic activities held in Sitges, constitute an excellent cover letter for our town. In some cases, our town is the venue, in others, the driving engine, and in others, the genesis of the initiative, but in all cases, the event is an opportunity thanks to the media coverage it provides, which places the name of Sitges at the front-page of all the media.

The meeting of Cercle d'Economia can be sorted as an event in which Sitges is the scenario of the venue, and thanks to its characteristics, location and facilities, the town hosts an external initiative with an extraordinary impact and influence. Just the fact that it happens here is positive due to the direct and indirect effects generated. But if we also achieve that participants take with them the image that Sitges is a town opportunities, with a strong financial capacity and a very active cultural life, the investment will be even more effective.

This is precisely what we did in this year's meeting of Cercle d'Economia. This year, participants had the opportunity to get a closer and more effective look at our reality. The dinner offered by the organization (at their own expense) at the Miramar building - where some participants wanted to visit the exhibition about the works on Cau Ferrat, is a clear indicator. But especially, I want to stress that the City Council has promoted the program Sitges Investor, which aims to create agreements between public and private sectors for economic growth. Taking advantage of the meeting of the Cercle, we presented this program to many participating entrepreneurs and corporation managers, who have met the program positively and have shown interest in the possibilities and opportunities offered by Sitges.

Sitges Investor is a long distance program, designed to capitalize on the events taking place in the town and look for new initiatives. The program will get results if we take advantage of the opportunities offered by initiatives such as the meeting of Cercle d'Economia and many other congressional, social or cultural events held in Sitges.