Wednesday, May 9, 2012

Entrepreneurship


Last Friday marked the beginning of a new edition of Sitges Tapa a Tapa, the successful initiative of several restaurants and bars associated with the Restaurant and Lodging Association of Sitges. The initiative offers specially prepared "tapas" for the event during ten days. Until next Sunday, twenty bars and restaurants in Sitges will participate in this exciting initiative, which last year raised the attention of consumers and attracted new customers to participating bars and restaurants. 

The campaign Sitges Tapa a Tapa shows that the combination of talent, drive and work are good allies to obtain results. During the first days of this year's campaign, the public tried the offers of each bar and restaurant, and they realized that the initiative is positive for all stakeholders: bars and restaurants, since they get more clients and exposure; consumers, because they can enjoy attractive offers, and the entire Sitges and our Sitges Brand, because the event reinforces our position and generates direct and indirect traffic to town.

Although we are going through difficult times, such initiatives are an actual proof that Sitges has an enormous potential for future growth. Sitges Tapa a Tapa is just an example of the entrepreneurial nature of our tourism industry, which has always been at the forefront of initiatives to boost the economy. In fact, the Restaurant and Lodging Association of Sitges was an extremely innovative organization when initially chartered, afterwards other organizations or trades joined forces to win together. The City Council will always support all such positive initiatives for Sitges and all residents.

La Montserrat Almirall. Last week, we lost a woman from Sitges that was very dear for several generations of "Sitgetans", "la Montserrat Almirall", "la senyu". When Montserrat passed away, the entire town felt a unanimous and saddening shudder. Her virtuous hands and her teaching spirit awoke a yearning for music among hundreds of local residents. Few places like her home, at the Francesc Gumà Street, have been such an authorized reference for music and a symbol of many memories for boys that are now grownups. They will be always accompanied by the bars and lessons learned with her piano teacher.